If you recently started your own business, you may have already encountered some difficulties when it comes to communicating with clients and potential clients. Unless you’re naturally the most suave extrovert in the world, communicating with customers can be stressful. You have to please them, convince them to like you, convince them to like your business and what you’re selling, and convince them to fork over some of their hard-earned money to do business with you. Additionally, you have to calm them down when they’re upset or not pleased with your service. Many business owners consider inventory management and customer management to be the two hardest parts of their jobs. If you have some difficulty communicating with your clients, try out the three tips below:
1. Try to develop a rapport with current and potential clients. If you take an interest in who each of your customers is and what they are passionate about, they are more likely to care about you and your company and want to do business with you. The seminal self-help book How to Win Friends & Influence People goes into great detail about how taking a genuine interest in other people will attract them to you. This book is a great resource for any business owner who struggles to communicate with clients in a meaningful way.
2. Send them an email instead of calling them, when you can. You can edit and re-work any email you send to make it sound more appealing to a customer. On the phone, more than few business owners have been known to blurt something out that rubbed a client the wrong way. You can’t edit what you say over the phone. Email is the safest form of communication. Email also offers the benefit of creating a paper trail. Having an email record of a customer saying they will pay you on a certain date is very useful in the event that they don’t pay you on that date.
3. If something goes wrong, apologize. The old adage “the customer is always right,” is something you should take to heart. If something goes wrong with the service or product you provide to a customer, don’t try to make excuses for your company. Affirm that you think the customer is right, that you’re sorry for their inconvenience, and that you will fix the problem. If you do those things, 9 times out of 10 you will turn an unhappy customer into a happy one.
So, take an interest in the your customers, write an email instead of picking up the phone, and apologize when necessary. Communicating with customers doesn’t have to be the most complicated part of your job as a business owner!
This guest post was written by Carolyn from Blog Content Guild